Kid Rock is well known for being from the Detroit area, where many jobs have been lost. Creating American jobs is something he really believes in, so he decided his way of making a change is to market a new BBQ grill, and it is 100% American made. To emphasize his platform in true Kid Rock style, he made a video where he blew up a bunch of grills made in China. BOOM!!! Gotta love it.
Here's a better look at the American made grill itself...