According to Netflix co-CEO Reed Hastings, Netflix is looking to add an ad-supported option at a lower cost for customers.
Hastings touted the move to ad-supported content by Hulu and other streamers during an earnings call and admitted that he wasn't a fan of the idea for a long time.
"I am a bigger fan of consumer choice," said Hastings on the call. "Allowing consumers who would like to have a lower choice and are advertising tolerant get what they want makes a lot of sense."
This new option won't be available for a year or two but know that Hastings and his team are looking into the option.