Bojangles' will not be the sponsor of the Southern 500


Bojangles will not be returning as the title sponsor for the Southern 500 in 2020, at the Darlington Raceway.

According to a statement from Bojangles' corporate:

"Bojangles' has enjoyed a long and successful partnership with the tam at Darlington Raceway. While we will no longer be the title sponsor, for the Southern 500, NASCAR remains an important part of our sports marketing strategy, and we look forward to announcing our plans for 2020 in the near future."

According to Darlington Raceway's President, Kerry Tharpe:

“We’ve enjoyed a terrific relationship with Bojangles’ since 2012 and we look forward to their continued involvement in NASCAR for many years to come. Like Darlington, they are truly an authentic Southern brand”

The NASCAR Southern 500 is scheduled for September 6, 2020.

Photo: Getty images