South Dakota launched a new anti-drug ad campaign on Monday. The campaign in total cost 1.4 million dollars, with $449,000 going towards the ad agency that came up with the slogan. What kind of slogan does almost half a million dollars buy?
"Meth. We're On It."
Yep. That's their ANTI-drug campaign slogan. "Meth. We're On it." It would seem as if they are pro-drug, but no, they maintain they are not.
Here is the commercial.
People started clowning the ads immediately, and rightly so.
Even after all the jokes, South Dakota's Governor is defending the campaign. Maybe she's on it, too.